big lots newsletter
newsletter
newsletter
For my PR Writing course, we were tasked to write a newsletter for Big Lots and develop ideas on how to make Big Lots a center for summer fun.
“How to make Big Lots the ‘Summer Fun Headquarters’ for Customers”
Summer is right around the corner and for Big Lots, this only means one thing: fun! This year Big Lots will become the “Summer Fun Headquarters” for customers and associates. To get into the summer spirit, Big Lots associates may choose to set up three interactive and instagram-worthy displays: Beach Trip, Our Backyard, and Camptime. Each will feature our seasonal products and have atmospheric music as they relate to the scene. Related products will be stocked in aisles behind each display for easy access.
Beach Trip will have a backdrop of the beach. It is suggested that associates use umbrellas, beach chairs, a cooler filled with soda and water, buckets and other sand toys to set the scene. Goggles, hats, sunglasses, and floaties can be used as props for a picture and for customers to try on. Buckets and other sand toys can also be used as props. A beach bag can be filled with sun lotion, sandals, chips, towels to show how big it is and remind customers of beach essentials.
To set up for Camptime, it is recommended that associates use tents, sleeping bags, lanterns, a campfire stove, and backpacks for the scene. Water bottles, bug spray, matches, and fishing poles may also be included. Camptime will also be demonstrating how to use the campfire stove and how customers may make smores. The ingredients to make smores (marshmallows, chocolate, gram crackers, skewers for the marshmallows) should be displayed.
Our Backyard will remind customers that they do not have to go somewhere far to have fun! Outdoor furniture, water toys, grills, and bikes can bring the scene to life. Associates may want to fill a cooler with soda and water to demonstrate how much it can hold and lay out some summer food essentials like hotdog and hamburger buns, ketchup, mustard, and relish.
With three fun displays, customers are sure to choose Big Lots as the place to pick up summer essentials. However, Big Lots needs the help of associates to make customers’ shopping experience fun and easy. Associates should put on their biggest smile and will be provided with straw hats and Hawaiian vacation shirts to get into the summer spirit!
Big Lots associates are always appreciated and should be recognized for their hard work. That is why associates who do their best during this summer to truly make Big Lots the “Summer Fun Headquarters” for customers will receive 2 movie tickets. Think of it as a huge thank you and a way to end the summer fun!